The initial name of Carbon Innovators was our working title. As we began to develop our approach we decided to focus on the outcome we needed is a part of our core identity.
Everything we do is orientated towards shifting the trajectory of our climate. We also need people who give a damn, that have the X factor.
Clearly innovation and carbon are very central to what we do and we will continue to use the moniker carbon innovators to refer to those people who are doing the work at the leading edge.
However it makes sense to have a name that is representative of both our aspiration and the result we intend.